End-to-end redesign of a high-traffic ecommerce checkout. Led research, usability testing, and A/B-driven iteration to ship a mobile-first experience that boosted conversions and gave leadership funnel visibility for the first time.
Mobile · 0 to 1
0-to-1 product design for a mobile mental health coaching app. Defined product scope, led UX and brand design across 7 flows, and delivered a complete MVP ready for development.
Responsive redesign of a high-traffic search experience. Led research and usability testing across three prototypes — shipping features that tripled searches per session and doubled conversion.
Ecommerce · UX
Redesigned high-traffic category pages using A/B testing, competitive research, and user feedback — increasing conversion 34% and reducing bounce rate 30%.
“Will is an exceptional asset to any design team. He combines strong UX/UI talent with thoughtfulness and a high attention to detail. He is highly organized, self-directed and takes initiative. He is a champion for designing with data, user testing, accessibility standards and consistent brand guidelines. He is curious, insightful and showcases a deep understanding of user-centered design principles to achieve business goals. Will is also highly receptive to feedback, collaborates openly with others and elevates the work and standards of any team he is a part of. I would gladly work with him again and highly recommend him to any design team!”
“I've experienced Will very quickly turn an abstract product idea into a nuanced yet intuitive mobile app user experience that was simple to hand off to engineers to build. Not only did he balance the (sometimes contradictory) needs and perspectives of all stakeholders and domain experts, he also directly led the engineers towards a correctly functioning MVP like a typical product manager would. With Will, you get a thoughtful designer and effective manager and leader in one. Looking forward to working with Will on many more projects to come!”
“I had the opportunity to work closely with Will as his department head at Erin Condren designs, and he is the kind of UI/UX designer every organization needs. He is incredibly thoughtful in his approach, grounding design decisions in data and user insights while always keeping business outcomes front and center. Will has a rare ability to balance craft and strategy. He does not design in a vacuum. He partners seamlessly with product, development, marketing, and leadership to ensure the work solves the right problems and drives real impact. Beyond his technical and strategic strengths, Will is genuinely a joy to work with. He brings positive energy to teams, asks smart questions, and leans into challenges with curiosity and confidence. He is fun, collaborative, and deeply considerate of the people around him, which makes him an exceptional team leader and partner. Any team would be lucky to have him driving their user experience forward.”
“Will is an incredibly talented designer who consistently demonstrates a perfect balance of creativity, technical expertise, and collaboration. Will's collaborative nature is one of his strongest qualities. He works seamlessly with cross-functional teams — from designers and developers to product managers and other stakeholders — ensuring that all voices are heard and ideas are aligned. His ability to communicate clearly and openly ensures that every project runs smoothly, and everyone is on the same page. His data-backed, data-informed design approach sets him apart. Will consistently uses user feedback, analytics, and testing to guide his design decisions. This ensures that the final solutions are not only innovative but also aligned with real user needs and business goals, making them both effective and impactful.”
“Will is one of the most thorough and thoughtful UI/UX Product Designers I have had the pleasure of working with. His ability to meet technical requirements and combine them with a premium and beautiful user experience is a baseline standard established in his work that few others have achieved. A notable trait that makes Will an effective Product Designer is his ability to quickly internalize complex institutional workflows and integrate seamlessly, resulting in timely handoffs and expedient QA processes. This, of course, reinforces his ability to collaborate efficiently and adjust on a dime without ever sacrificing quality. It has been an honor to work with and get to know Will during his time here. I look forward to seeing the final product of each project he is assigned to.”
As long as I can remember, I've desired to impact how someone perceives & experiences something — art, a photo, an experience, a piece of writing. As a professional, this is what I've come to do best. I create meaning and feeling from primitive parts, clarity from ambiguity, and channel that into positive outcomes for organizations doing right by humans (+ our planet).
Whenever I'm not designing, you can usually find me traveling (13 countries and counting), drawing at a coffee shop, visiting the latest food spot in Sacramento or catching up on the latest hit show on HBO.